Foundations of Marketo Engage: Nurturing

Aug 27, 7:00 – 8:00 PM (UTC)

Foundational Marketo User Group

Updated date: This session has been moved to August 27th Join us for an in-depth session designed to elevate your nur...

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About this event

Updated date: This session has been moved to August 27th

Join us for an in-depth session designed to elevate your nurturing strategy in Marketo. Whether you're just getting started or looking to refine your approach.

Our featured speaker this month is:
James Leedom - Marketo Engage Evangelist; Adobe
Alysha Khan - Director of Client Services: Intrisphere

This session will cover the essentials and beyond:

  • Strategic Nurturing: Learn how to design nurture programs that align with your audience’s journey and business goals.

  • Engagement Programs: Discover how to structure and automate engagement programs that drive consistent interaction.

  • Deliverability Considerations: Understand the key factors that impact email deliverability and how to optimize for inbox success.

  • Dynamic Content & Snippets: Explore how to personalize nurture streams using dynamic content and snippets to boost relevance and engagement.

  • Performance Measurement: Gain insights into how to track, analyze, and optimize the performance of your nurture campaigns.

This session is perfect for marketers looking to build a strong foundation in Marketo and drive measurable results through smarter nurturing.

Speakers

  • Alysha Khan

    Intrisphere

    Director of Client Services

  • Amanda Thomas

    Iron Horse

    Senior Marketing Automation Manager

Organizer

  • Brad Bedford

    Adobe

    Marketo Champion & User Group Leader

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