Discover how to elevate your marketing impact with a foundational overview of Marketo Engage’s personalization capabilities. In this session, we’ll explore why personalization matters and how it can drive stronger engagement and conversion across your campaigns.

Speakers
Beth Corby - Manager of Technology Operations; Shift Paradigm
Hannah Wilson - Senior Marketing Manager; Shift Paradigm

We’ll start with a high-level look at personalization in Marketo, including quick wins you can implement right away. Then, we’ll dive into key tools that bring personalization to life:

• Segments: Learn what Marketo Segments are, how to use them to tailor content by audience, and tips for getting the most out of them. We’ll walk through a quick demo to show how easy it is to create one.

• Dynamic Content: See how to adapt emails and landing pages in real time based on user attributes or behaviors. We’ll cover use cases, pro tips, and a live demo.

• Tokens: Understand the power of tokens to personalize at scale—from first names to custom fields—and how to use them effectively in your emails.

• Snippets: Explore how reusable content blocks can streamline your workflow while keeping messaging consistent and personalized.

• A/B Testing: Learn what to test, why it matters, and how to set up tests in Marketo to optimize your personalization strategy.

Finally, we’ll finish some Q&A to help get you started in your personalization journey with Marketo Engage!