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Building Strong Alumni Communities: How to Recruit and Reward Active Alumni

Jan 20, 2021, 8:00 – 9:00 PM

Higher Education VMUG

Michael Tucker, a Marketo User Group Leader and the 2021 Chair for The MO Pros Marketing Operations Community, talks about how to use marketing automation to grow and maintain community leaders. We’ll dive into how to use Marketo for best practices to nurture Alumni Engagement, including how to recruit and reward active and engaged alumni.

About this event

Join us for the January 2021 Higher Ed MUG. In this session, Michael Tucker, a Marketo User Group Leader and the 2021 Chair for The MO Pros Marketing Operations Community, talks about how to use marketing automation to grow and maintain community leaders. We’ll dive into how to use Marketo for best practices to nurture Alumni Engagement, including how to recruit and reward active and engaged alumni. 

We'll also have our roundtable portion of the MUG for sharing of challenges, tips, tricks, and wins with Marketo! Please bring your to the group. 

Speaker

  • Michael Tucker

    The Conversion Store

    Marketing Technology Consultant

Organizers

  • Carl Boehm

    Adobe

    Sales/Ops - Professional

  • Joshua Oaks

    University of Chicago Booth School of Business

    Marketing/Ops - Dir/VP

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