Translate Geek-Speak to CMO-Speak

Apr 24, 5:00 – 6:00 PM

Learn the importance of translating all that Marketo Engage has to offer into tangible, real-world, revenue-driving examples, and mesh your Marketing Ops goals to your CMO's objectives.

About this event

Learn the importance of translating all that Marketo Engage has to offer into tangible, real-world, revenue-driving examples, and mesh your Marketing Ops (MOPS) goals to your CMO's objectives. Learn how to bridge the gap between the technical intricacies of MOPS and the C-suite's perspective. Whether you're a MOPS specialist creating campaigns or a Senior Director of MOPS and Martech leading your organization, this knowledge will empower you to secure marketing leadership support for promotions, budget allocations, increased headcount, additional resources, and more importantly a seat at the strategic table. 

Speakers

  • Courtney McAra

    Mustang MarTech

  • Jessica Kao

    Cloudflare

    Senior Director, Marketing Operations and Martech

Organizers

  • Carl Boehm

    Adobe

    Sales/Ops - Professional

  • Joshua Oaks

    University of Chicago Booth School of Business

    Marketing/Ops - Dir/VP

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