Beyond the Basics: Marketo Reporting

Zoom - Zoom Zoom, 12345 Houston MUG
Thu, Oct 21, 12:00 PM (CDT)

About this event

Join Marketo Champion, Courtney Tobe, to learn how you can move beyond the basics and start reporting on the full capabilities of your Marketo Engage investment. 

During this session, you will learn how to:

  • Track and report on the ROI and revenue impact of your Marketo Engage programs
  • Measure the volume and speed of leads moving through the different stages of your funnel
  • Identify which channels and program types are highest performing

Speaker

  • Courtney Tobe

    Courtney Tobe

    AvidXchange

    Manager of Marketing Automation

    Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt. She specializes in helping companies large and small, build and scale their marketing technology stacks, placing marketing automation at the forefront. At AvidXchange, she manages the Marketing Operations team, where she recentl...

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  • When

    Thursday, Oct 21
    12:00 PM - 1:00 PM (CDT)

    Where

    Zoom
    Zoom Zoom12345

    Organizers

  • Amanda Thomas

    Amanda Thomas

    Etumos

    Consultant/Agency

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  • Kim Gandy

    Kim Gandy

    Hart Energy

    Marketing/Ops - Mgr

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  • Partner