Houston MUG 2/18/21: Score to win: Product Interest Scoring that takes you to the next level

Feb 18, 2021, 9:00 – 10:00 PM

Join Marketo Champions Chiara Riga & Kimberly Galitz on February 18th at 3pm. They're going to cover implementing product interest scoring and how to apply it to reach more MQLs and Customer up-sells!

About this event

When you need that extra point to get you across the finish line, product interest scoring comes through with a detailed way of analyzing your prospects and their level of interest overall, and with each product. In this session, we will cover the ins and outs of how to set up product interest scoring. Then, we’ll dive deep into the use cases for marketing such as more personalized nurture journeys and suggested content, and use cases for sales such as more tailored sales pitches and notifications about current customers.


  • Chiara Riga


    Senior Marketing Operations Manager

  • Kimberly Galitz


    Marketing Operations Manager



Thursday, February 18, 2021
9:00 PM – 10:00 PM UTC


  • Amanda Thomas



  • Kim Gandy


    Marketing/Ops - Mgr

Contact Us