When you need that extra point to get you across the finish line, product interest scoring comes through with a detailed way of analyzing your prospects and their level of interest overall, and with each product. In this session, we will cover the ins and outs of how to set up product interest scoring. Then, we’ll dive deep into the use cases for marketing such as more personalized nurture journeys and suggested content, and use cases for sales such as more tailored sales pitches and notifications about current customers.
Senior Marketing Operations Manager
Marketing Operations Manager
Kimberly Galitz is the Marketing Operations Manager at Bandwidth. She is responsible for managing email strategy, marketing operations and marketing attribution. She also helps the team focus on routing and nurturing leads, while keeping the backend systems running smoothly. As a Bizible All-Star Alum and a current 2020 Marketo Champion, she continues to rally around products she loves and believes in, and loves to share as much knowledge as she can with others. Outside of work, there’s no stopping to relax, but continuing to have fun on the volleyball court or at bootcamp to unwind from the day; KPIs included.