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Houston MUG Meeting: Centralize Your Data to Enable Marketing Operations Innovation

Sep 3, 2020, 5:00 – 6:00 PM

Join us Thursday, September 3rd at 12pm! We'll have Marketo Champion, Oceane Li, and Marketing Analytics Expert, Tom Yeager, present on how to centralize your data for MOPs. You won't want to miss it! RSVP, and I'll send you the zoom link a few days ahead!

About this event

It's been a constant challenge for companies to centralize their Marketo lead, campaign engagement, and their product customer data to reduce the data silos and enable more innovative ways of running marketing operations. In this MUG presentation, we will cover how we leverage this centralized data that is powered by Marketo API and modern BI infrastructure (e.g. Looker), and how we use this to bring critical values to our day to day business. Walk away with understanding:

  1. How to bring analytics resources together
  2. How to leverage this data within
    • Marketo Campaign Planning - help business to better understand their Marketo campaign TAM
    • Measuring Marketo Campaign Effectiveness - help business to have breakdowns of Marketo campaign performance by lead attributes
    • Tracking Marketo Data Quality  

Speakers

  • Océane Li

    Google

    Marketing Operations Manager

  • Tom Yeager

    Google

    Marketing Analytics Manager

When

When

Thursday, September 3, 2020
5:00 PM – 6:00 PM UTC

Organizers

  • Amanda Thomas

    Etumos

    Consultant/Agency

  • Kim Gandy

    Bazaarvoice

    Marketing/Ops - Mgr

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