This Indianapolis MUG meeting is open to any MUG member and will feature special guest Kate Adams, VP of Marketing @ Drift, who will share some trends and best practice info that is sure to help us all sharpen our marketing skills. We have received feedback from other MUGs that have found these sessions to be very helpful.
How To Fight Back Against Database Decay
Your Marketo database is the cornerstone of every email campaign. Afterall, you can’t target or engage your best leads without one.
But, with huge spikes in unemployment across industries, email bounces and invalid emails are on the rise. Today 18.7% of email replies are about invalid email addresses, up from 8%. You can’t run successful email programs if your database is full of outdated information. Drift and the Indianapolis MUG want to help you give your database a clean bill of health.
Join Kate Adams, Drift’s VP of Marketing, at the Indianapolis MUG’s next virtual event on August 19th for the steps you NEED to take for a healthy marketing database.
We’ll make sure you leave this webinar with:
- Why the health of your database is more important than ever
- Insights into the latest trends on email deliverability
- How to identify when your database needs a cleanup
BONUS: Everyone who signs up for this session will also receive a complimentary 1 year subscription to Drift Insider+ ($99 value) Drift Insider+ is an online community with hundreds of online courses, certifications, and access to on-demand webinars and virtual events. Learn more about Drift at https://www.drift.com/about/
Kate Adams, Vice President of Marketing @ Drift
Kate Adams, Vice President of Marketing at Drift, brings more than 15 years of tech marketing experience building strong businesses within different stages and industries. Prior to Drift, Kate led the Demand Generation and Marketing Operations teams at SmartBear where she ran demand generation for a portfolio of more than 20 products. She also led marketing and product for a number of early-stage startups ranging in size and industry from education, healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.