For this London Marketo User Group, we are joined by two Marketo champions who will be sharing best practice around email deliverability and instance auditing. A great opportunity to quench your thirst for advanced Marketo concepts, and learn from the very best to be prepared for any situation.
7 tips to improve your email Deliverability and Inbox Placement
Ajay Sarpal, Founder and CEO of Unicorn Martech DBA
Marketing teams spend a lot of time crafting emails, designing them, making them mobile responsive, A/B testing the subject lines; and also spending money on events to add new names for email nurture. But how can you be sure if the recipients will ever get the opportunity to read your email?
This session will cover how to ensure inbox placement, how to avoid spam traps and identify ISP complaints.
How-to: Marketo Instance Audit
Darshil Shah, Consultant, Deloitte Digital
At some point on your Marketo journey, whether in-house or at an agency, you will need to do an audit of your/a Marketo instance.
This session will cover everything you need to know, starting with the whys, hows and whens of a Marketo Instance Audit, key things to audit across Admin, Marketing Activities, Database, Design Studio and Analytics; and finally how to collate audit results and findings.
Save your place now so you don't miss out!
Courtny, Adele & Emily
Unicorn Martech DBA
Founder and CEO
I’m Adobe’s 2x SME, 4x Adobe Marketo Engage Champion, 2020 Adobe Marketo Engage Champion of the Year, 2019 Fearless 50 Marketo, Co-Leader of Virtual Bizible User Group and Virtual India MUG, MCSA, 6 times Marketo Certified Expert, Marketo Certified Associate, Salesforce Certified Admin, Sales Cloud Consultant and App Builder. Privileged to be a part of Adobe Marketo Engage Certification team and helped in building Marketo Certified Associate, Adobe Certified Expert-Marketo Engage Business Practitioner, and Adobe Certified Master - Adobe Marketo Engage Architect exams.
Darshil works as a Marketo Consultant at Deloitte India. He is a Marketo Champion, MCSA, 2x MCE, and Marketo Nation Community Advisor. He is passionate about Marketo, and all the things that revolve around the Mar-Tech space. He started his career in Marketo 3.5 years back and has worked on 12+ full fledge Marketo implementation projects for enterprise clients in the Healthcare, Life-sciences, Technology, Investment Banking, and Automotive industries since then. Outside of work he likes to spend time with his family and is really fond of cars.