**Thank you to all that attended our session! The recording and slides will be made available after MOps-Apalooza 2023 finishes on November 8th **

We are proud to welcome the Marketo Oracle and Taylor Swifts number 1 fan, Sydney Mulligan to the London Marketo User Group!
Join Sydney to hear all about 'Where We Begin: Efficient Original Processing in Marketo' 

New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed.

Key Takeaways

- The business value of centralizing your original processing operational programs.

- How to architect intelligently and at scale.

- Build strategies that align with your preference and instance structure. 

- How to know if it's working, and what to fix if it's not.