Apply Now – June 7 to the Adobe Marketo Engage Champion Program!

May Martech Madness

May 18, 2023, 9:00 – 10:15 AM

Discover strategies for driving efficiency and exploring cutting-edge innovations to boost your Martech potential

About this event

We are so excited for you to join us for our second VMUG* of the year - May Martech Madness

John Grundy (Accenture) shares tips from a pro to stop you going mad (see what we did there? 😉) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!) Josh Arrington (Kapturall) speaks about one of the 🔥hottest topics🔥 taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness. We also had a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who shared her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications closing early June.

Recording from Date: 18th May 2023  |  Time: 10:00am BST/11:00am CEST

May MarTech Madness Agenda: 
10:00am - Welcome & housekeeping (Adele, Emily & Courtny)
10:05 - 10:25am - John Grundy | Accenture - Mad for MarTech? Streamline the tasks that consume your time, so you can focus on what really moves the needle and drives value
10:25 - 10:35am - Q&A with John
10:35 - 10:45am - Adobe Champion Chat - A quick look behind the curtain into the Adobe Champion program: What is it? How do you apply? What is required of a Champion? How can it benefit your career?
10:45 - 11:05am - Josh Arrington | Kapturall - Unleashing the power of OpenAI in Marketo So you've heard of ChatGPT - maybe you've searched for a few things, created some content ... but what is next? How do you integrate the power of AI directly into your Marketo Engage programs
11:05 - 11:15am - Q&A with Josh

*We alternate between VMUGs & in-person events - join our chapter to hear about upcoming events


For this month's VMUG we are going international! We have a true mix of cultures and insights into how Marketo/Martech is being leveraged globally ... and not to mention - a ton of air miles racked up between our speakers. See if you can guess where they are from/live from the clues below. 

1. Joshua Arrington - Originally from a maritime city that is home of one of the most famous marathons, many Hollywood stars including an Avenger and a historic tea party, Josh now lives in the city of the "Bear and the Strawberry Tree" -  a cultural capital known for gorgeous food, nightlife, fashion and a band of robbers who executed the 'greatest heist in history'. 

2. John Grundy - John originally comes from a small town 'down under' whose population peaked at 630 people in 1911. We don't expect you to guess the town - but the State is tasked with the paramount job of managing & protecting the Great Barrier Reef. He now lives in the "Venice of the North" - while visiting we recommend biking to get some stroopwafels or bitterballen.

3. Courtny Edwards-Jones - She traded in her cowgirl boots over a decade ago but still loves visiting her family in a city known for food, festivals and celebrating all things "weird" ... she then moved almost 5,000 miles across the pond to settle in the birthplace of industrialisation, the first computer and the Suffragettes. 

Join us at the VMUG to find out if you guessed right - Register Now!


  • John Grundy


    Adobe Marketing Automation Expertise Lead, Europe

  • Joshua Arrington


    Partner & Chief Marketing Technology Officer


  • Adele Miller


    Senior Marketing Technology Manager

  • Courtny Edwards


    Marketing Operations Manager

  • Emily Poulton

    Lady Ylime Limited


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