Join us for an informative and fun-filled session on lead scoring to take the next step towards sales and marketing alignment.
We've all been asked to create a lead scoring model at least once, and if you haven't, your time will come sooner than you think.
This event is the perfect platform to get you started with creating a lead scoring model from scratch, but also how to maintain an existing model and top tips on how to make it more digestible for your sales friends.
SPEAKERS & AGENDA:
- 5:00 - 5:05
London MUG Welcome and Intros
Adele Miller & Emily Poulton
- 5:05 - 5:10
Lead Scoring, a gateway to S&M
Emily Poulton, Consultant @ Revenue Pulse
- 5:10 - 5:30
The what, the why, and the how of scoring models
Warren Stokes, "some Marketo guy" @ Kniva
- 5:30 - 5:50
Rethink your scoring to make it Sales friendly
Andy Caron, Head of Martech Consulting @ Revenue Pulse
- 5:50 - 5:59
Q&A with speakers
- 05:59 - 06:00