May MUG | Time for SMarketing!

May 12, 2021, 4:00 – 5:00 PM

Kick off Q2 with a bang with a sales and marketing alignment favourite: lead scoring!

About this event


Join us for an informative and fun-filled session on lead scoring to take the next step towards sales and marketing alignment.

We've all been asked to create a lead scoring model at least once, and if you haven't, your time will come sooner than you think. 

This event is the perfect platform to get you started with creating a lead scoring model from scratch, but also how to maintain an existing model and top tips on how to make it more digestible for your sales friends.


  • 5:00 - 5:05
    London MUG Welcome and Intros
    Adele Miller & Emily Poulton
  • 5:05 - 5:10
    Lead Scoring, a gateway to S&M
    Emily Poulton, Consultant @ Revenue Pulse
  • 5:10 - 5:30
    The what, the why, and the how of scoring models
    Warren Stokes, "some Marketo guy" @ Kniva
  • 5:30 - 5:50
    Rethink your scoring to make it Sales friendly
    Andy Caron, Head of Martech Consulting @ Revenue Pulse
  • 5:50 - 5:59
    Q&A with speakers
  • 05:59 - 06:00
    Wrap up


  • Andy Caron

    VP of Consulting

    Head of Martech Consulting

  • Warren Stokes


    Marketing Technology Consultant


  • Adele Miller


    Senior Marketing Technology Manager

  • Courtny Edwards


    Marketing Operations Manager

  • Emily Poulton

    Lady Ylime Limited


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