LEAD SCORING

Join us for an informative and fun-filled session on lead scoring to take the next step towards sales and marketing alignment.

We've all been asked to create a lead scoring model at least once, and if you haven't, your time will come sooner than you think. 

This event is the perfect platform to get you started with creating a lead scoring model from scratch, but also how to maintain an existing model and top tips on how to make it more digestible for your sales friends.

SPEAKERS & AGENDA:

• 5:00 - 5:05
  London MUG Welcome and Intros
  Adele Miller & Emily Poulton
• 5:05 - 5:10
  Lead Scoring, a gateway to S&M
  Emily Poulton, Consultant @ Revenue Pulse
• 5:10 - 5:30
  The what, the why, and the how of scoring models
  Warren Stokes, "some Marketo guy" @ Kniva
• 5:30 - 5:50
  Rethink your scoring to make it Sales friendly
  Andy Caron, Head of Martech Consulting @ Revenue Pulse
• 5:50 - 5:59
  Q&A with speakers
• 05:59 - 06:00
  Wrap up