Join us for an informative and fun-filled session on lead scoring to take the next step towards sales and marketing alignment. We've all been asked to create a lead scoring model at least once, and if you haven't, your time will come sooner than you think. This event is the perfect platform to get you started with creating a lead scoring model from scratch, but also how to maintain an existing model and top tips on how to make it more digestible for your sales friends.LEAD SCORING
SPEAKERS & AGENDA:
London MUG Welcome and Intros
Adele Miller & Emily Poulton
Lead Scoring, a gateway to S&M
Emily Poulton, Consultant @ Revenue Pulse
The what, the why, and the how of scoring models
Warren Stokes, "some Marketo guy" @ Kniva
Rethink your scoring to make it Sales friendly
Andy Caron, Head of Martech Consulting @ Revenue Pulse
Q&A with speakers
Wrap up
Bazaarvoice
Senior Marketing Technology Manager
Zuora
Marketing Operations Manager
Lady Ylime Limited
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