May MUG | Time for SMarketing!

London MUG
Wed, May 12, 2021, 5:00 PM (BST)

Kick off Q2 with a bang with a sales and marketing alignment favourite: lead scoring!

Check out what happened

About this event


Join us for an informative and fun-filled session on lead scoring to take the next step towards sales and marketing alignment.

We've all been asked to create a lead scoring model at least once, and if you haven't, your time will come sooner than you think. 

This event is the perfect platform to get you started with creating a lead scoring model from scratch, but also how to maintain an existing model and top tips on how to make it more digestible for your sales friends.


  • 5:00 - 5:05
    London MUG Welcome and Intros
    Adele Miller & Emily Poulton
  • 5:05 - 5:10
    Lead Scoring, a gateway to S&M
    Emily Poulton, Consultant @ Revenue Pulse
  • 5:10 - 5:30
    The what, the why, and the how of scoring models
    Warren Stokes, "some Marketo guy" @ Kniva
  • 5:30 - 5:50
    Rethink your scoring to make it Sales friendly
    Andy Caron, Head of Martech Consulting @ Revenue Pulse
  • 5:50 - 5:59
    Q&A with speakers
  • 05:59 - 06:00
    Wrap up



  • Adele Miller

    Adele Miller


    Senior Marketing Technology Manager

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  • Courtny Edwards-Jones

    Courtny Edwards-Jones


    Marketing Operations Manager

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  • Emily Poulton

    Emily Poulton

    Revenue Pulse

    Senior Director, Consulting - International

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