Missed MOps-Apalooza? No problem!

The European presenters are kicking off 2025 by bringing the action straight to London for the next Mega MUG!

Start the year strong with an unforgettable day packed with inspiration, insights, and expert tips from top MOps professionals. Adobe is rolling out the red carpet as our gracious host, treating us to lunch and an impressive lineup of first-class sessions showcasing the power of Marketo Engage in action.

And that’s not all—cap off the day at a fabulous happy hour sponsored by Kapturall, complete with a drop-in clinic for all your burning Marketo & AI questions.

If you’ve joined us for a Mega MUG before, you know it’s an experience worth clearing your calendar for. Spaces are limited, so sign up now to kick off the year with game-changing insights to help you drive impact throughout 2025, and beyond!

Presentations:

From campaign frustration to world domination: You don't need an army to double your campaign output
Heleen Abegg - da Rosa Almeida, Banana Monkey LDA

With fewer dedicated MOPs headcount, many teams are finding themselves facing a move to a decentralized campaign operations model. Join Tracy, Val and Heleen to see how GE Vernova took a hybrid approach to a decentralized model, empowering their team while safeguarding their processes, resulting in a 100% increase in campaign output.

We will cover:

• Making the transition to decentralization (and the lessons we learned along the way)
• How to build out a robust but scrappy MOPs intake process when there's just no budget for more tools
• Why having a dedicated Project Manager is the best money you'll ever spend

Scaling Up: Thriving as a small but mighty marketing operations team
Chloe Pott, pocket nibbles consulting

Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?

Join us to hear from 3x Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:

• Common challenges of small teams
• How to stay focused on what’s important and prioritize
• How to know when it’s time to invest in headcount
• Three essential components for for scaling

Marketo migration magic: A 6-week sprint to success
Courtny Edwards-Jones, Zuora

Ready to turn your Marketo migration into a blockbuster success story? This engaging session will reveal the highs and lows behind a migration with an ambitious six-week timeframe. You’ll learn to:

• Strategize Like a Pro: Craft a rock-solid migration plan that sets clear milestones, allocates resources effectively, and anticipates potential pitfalls.
• Master Data Management: Implement best practices for data cleansing, mapping, and migration to ensure a flawless transition.
• Ace Testing and Validation: Conduct rigorous testing at every phase to catch and fix issues before they escalate.
• Foster Team Synergy: Employ strategies to keep your team aligned, motivated, and on track to meet tight deadlines.

Dive into a session packed with practical tips and walk away with a roadmap for your migration.

When Cupid missed the mark: How a Valentine’s mishap made our MOps triumph
Jackie Lenaghan, Kainos

Picture this: Valentine’s night, hearts aflutter, and a niche campaign is sent to our entire database. Love was certainly not in the air that night. The aftermath? A flurry of unsubscribes, puzzled replies from leaders, and the dreaded “where did you get my data?” enquiries.

Rather than wallow in heartache, our MOps team sprang into action and vowed to transform this mishap into a success story. Join us to hear how we tackled it with:

• Marketo Workspaces and Partitions - carving out custom partitions for specific teams.
• Data Hygiene - cleaning and decluttering our workspace
• Incident Response Plans - to map out response strategies for high impact incidents
• Sharpening Enablement - around digital skills and compliance processes

So, let’s embrace our blunders. They’re not just cringeworthy moments but opportunities to strengthen your MOps game. 

The future is now - AI tools you can use in your Marketo instance today
Josh Arrington, Kapturall

2x Marketo Engage Champion, and Partner & CMTO of our Happy Hour Sponsor Kapturall, Josh Arrington will share real world use cases for implementing Generative AI into your marketing operations processes - the next evolution of his wildly popular session at the last Mega MUG.