How to effectively start (and scale) pipeline reporting and marketing analytics
About this event
Join us in London this February for our inaugural in-person MUG of 2024, hosted at the brand new Oktopost offices at 1 Finsbury Market (thank you Colin)!
We have a special guest from across the pond - Denver MUG Co-leader Shivani Bhatt - who will be sharing her best practices of pipeline reporting, how to manage the process and how it is connected to other marketing functions. Learn about common pitfalls (and how to avoid them!) - and how to partner with Sales so that pipeline reporting is a source of partnership instead of contention. Other key insights will include:
➡ How pipeline forecasting can impact & benefit your business
➡ When is pipeline important to measure & when is it better to focus elsewhere
➡ How all teams can communicate & align to better achieve organisational targets
➡ What campaign metrics should you be highlighting to which audiences
➡ How can Marketo support successful pipeline reporting & better data insights Whether you are looking to level up in your career or you're invested in (or more importantly leading!) pipeline modeling & growth - this is a unique event you do not want to miss!
After nurturing our minds, we can all then refuel over some well-deserved drinks - again, thank you Oktopost!