The Los Angeles Marketo User Group invites you to a high-impact session tailored for modern marketers navigating today’s resource-constrained, results-driven environment. Hosted by Prash Shenoy, this special webinar features Guy Yalif, Chief Evangelist at Webflow and former CMO, for a strategic look at how leading marketing teams are turning AI and personalization into performance multipliers.

In a landscape defined by constrained budgets and sky-high expectations, marketing leaders must find smarter ways to deliver results. This session will unpack how forward-thinking CMOs are unlocking the full potential of their Marketo data—activating it across the digital journey, crafting personalized experiences tailored by segment and funnel stage, and leveraging AI agents for campaign execution and deep customer insights.

Whether you're optimizing brand performance or rethinking your go-to-market strategy, this is your chance to learn practical, high-impact tactics that blend creativity with precision. Walk away with fresh ideas to elevate your personalization strategy, boost efficiency, and drive measurable growth.

As CMOs face the challenge of flat budgets and growing revenue targets, this session offers a practical roadmap to elevate your marketing impact using tools you already know—like Marketo—enhanced by emerging AI capabilities and real-time web personalization.

What You’ll Learn:

Personalization that Performs: Tap into Marketo’s segmentation and data to create more relevant and timely experiences, reduce bounce rates, and drive conversions.

AI-Powered Execution: Discover how AI agents can support content creation, funnel-stage targeting, and campaign orchestration at scale.

Workflow Efficiency: Streamline lead capture and routing by automatically syncing forms and data between Webflow and Marketo—ensuring clean, enriched records and faster follow-up across your funnel.

Metrics That Matter: Align marketing investments with C-suite expectations by connecting brand and performance in ways that resonate with CFOs and CEOs.

Real-World Use Case: See how a marketing team used Webflow and Marketo together to drive measurable GTM results.

Whether you're a hands-on Marketo user or leading strategic GTM initiatives, this session will give you the tools and insights to do more with less—and win.