Listening to Customers: Leverage Feedback Throughout the Lifecycle

Thursday, June 25, 2020, 3:00 – 4:30 PM UTC

This month Diedrik Martens, Founder at Chapman Bright and leader of the Netherlands MUG, will join us to discuss different techniques for gathering and actioning feedback at different points in a customer's experience with your brand.

About this event

Customer feedback – sometimes we love it, sometimes we fear it, but we always need it. Leveraging feedback at every stage of the customer lifecycle has become increasingly crucial for the modern-day marketer. But implementing a strategy that provides you with what you need, when you need it can feel like an overwhelming undertaking. Dive into this team’s winning strategy and discover how industry-leading experts are collecting and leveraging customer feedback today. Explore how to:

  • Automate feedback at key stages of the customer lifecycle
  • Trigger tasks for account owners, such as following up on satisfaction survey answers
  • Implement tips, tricks, and best practices for customer feedback using Marketo Engage