Listening to Customers: Leverage Feedback Throughout the Lifecycle

Jun 25, 2020, 3:00 – 4:30 PM

This month Diedrik Martens, Founder at Chapman Bright and leader of the Netherlands MUG, will join us to discuss different techniques for gathering and actioning feedback at different points in a customer's experience with your brand.

About this event

Customer feedback – sometimes we love it, sometimes we fear it, but we always need it. Leveraging feedback at every stage of the customer lifecycle has become increasingly crucial for the modern-day marketer. But implementing a strategy that provides you with what you need, when you need it can feel like an overwhelming undertaking. Dive into this team’s winning strategy and discover how industry-leading experts are collecting and leveraging customer feedback today. Explore how to:

  • Automate feedback at key stages of the customer lifecycle
  • Trigger tasks for account owners, such as following up on satisfaction survey answers
  • Implement tips, tricks, and best practices for customer feedback using Marketo Engage


  • Diederik Martens

    Chapman Bright

    Chief Marketing Technologist


  • Katarina Su


    Senior Consultant, Demand Technology


  • Michael Tucker

    Conversion Store



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Conversion Store

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