Listening to Customers: Leverage Feedback Throughout the Lifecycle

Manufacturing VMUG
Thu, Jun 25, 2020, 11:00 AM (EDT)

About this event

Customer feedback – sometimes we love it, sometimes we fear it, but we always need it. Leveraging feedback at every stage of the customer lifecycle has become increasingly crucial for the modern-day marketer. But implementing a strategy that provides you with what you need, when you need it can feel like an overwhelming undertaking. Dive into this team’s winning strategy and discover how industry-leading experts are collecting and leveraging customer feedback today. Explore how to:

  • Automate feedback at key stages of the customer lifecycle
  • Trigger tasks for account owners, such as following up on satisfaction survey answers
  • Implement tips, tricks, and best practices for customer feedback using Marketo Engage



  • Katarina Su

    Katarina Su


    Senior Consultant, Demand Technology


  • Michael Tucker

    Michael Tucker

    The Conversion Store


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