Migrating to Marketo: Learning lessons from 4 Marketing Leaders who Made the Switch

Manufacturing VMUG
Tue, Sep 29, 2020, 3:00 PM (EDT)

About this event

Anyone can see the features or watch a demo when buying Marketing Automation software, but what are the real risks and returns on switching platforms? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.

Gain firsthand experience from businesses who have already migrated

You’ll hear a candid, thoughtful discussion about what worked, what didn’t work, and what they would recommend changing if they had to do a migration all over again.

Real Tales of Migrations from the following platforms: 

  • HubSpot
  • Act On
  • Adobe Campaign

What you’ll learn?

  • Preparing justifications to migrate or not migrate your marketing automation platform
  • Best practices for working with your Sales team and other internal stakeholders during a migration
  • Preparing connections with the rest of your MarTech stack during a migration

Join This Event

Panelists


Organizer

  • Michael Tucker

    Michael Tucker

    The Conversion Store

    Consultant/Agency

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