Personalize Your Nurture Programs with Advanced Cadence

Thursday, August 19, 2021, 4:00 – 5:00 PM UTC

How often should you communicate with your audience in an Engagement Program? In our next Marketo User Group meeting, Jimmy Spencer shares his experience building nurture programs that go beyond your typical weekly email cast.

About this event

How often should you communicate with your audience in an Engagement Program? In our next Marketo User Group meeting, Jimmy Spencer shares his experience building nurture programs that go beyond your typical weekly email cast.

Topics covered in this session:

  • Determine when to increase or decrease the cadence of your nurture casts.
  • Capturing and actioning data to drive engagement.
  • Avoiding Audience “email fatigue” or burnout.

Organizer

  • Michael Tucker

    The Conversion Store

    Consultant/Agency

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