The Power of Community Marketing

Manufacturing VMUG

Thu, Jan 28, 8:00 PM (UTC)

About this event

Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.

In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.

About The MO Pros

In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.

About OpsStars

OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.

Subjects include:

  • The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
  • Branded Community Guides: Ways that you and your business can contribute to great communities
  • Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community


  • Mike Rizzo


    Manager, Community and Loyalty Programs

  • Johnny Flannigan


    Marketing Operations Manager

  • Ashley Ward


    Director of Customer Marketing


  • Michael Tucker

    The Conversion Store



The MO Pros

Conversion Store