The Milwaukee and Indianapolis MUGs are teaming up for the first time to present: "Don't Fear the Metrics". And... given the time of year, costumes are encouraged!
No doubt there's a lot of information out there on marketing metrics and analytics, but the world continues to change. We have some unique and timely stories to share, derived from things we've learned along the way from our mistakes and our successes.
Kelly Trantow, Jay Schoenwaelder and Blane McMichen will lead discussion on topics ranging from tailoring your metrics to your audience, to adapting to the new iOS 15 and what it means for email performance, and some of the essential reports every marketer needs to have.
From newbies to vets, all are welcome and we look forward to connecting with you at the MUG.
Director, Marketing Automation
Marketing Operations Manager
McMichen Consulting Company LLC
A leader in marketing strategy and capability, delivering high-impact customer experiences through the entire life-cycle. A marketing strategist and customer marketer who can lead planning, prioritization, and execution of marketing programs. Over 20 years experience in pharmaceutical/healthcare marketing, I have deep expertise in regulated industries and the enterprise culture to implement B2B and DTC programs. I have a passion for content marketing and lead nurture programs that improve lead conversion rate, drive product trial/ adoption and retaining customers. Leadership skills include strategic negotiating skills, project management, and situational leadership.