The Wisconsin Marketo User Group is going in-person! Starting in October, we’ll be meeting every third Thursday at Colectivo Coffee in Wauwatosa for a casual, working-lunch style meetup.

For our first meet up we’ll dive into an ever-evolving topic: Lead Scoring Models in the Wild – What Works & What Doesn’t. I’ll set the stage with a quick overview of some of the common approaches used in B2B such as: points-based scoring models, fit vs. engagement matrixes, and even predictive/AI models. We'll walk through examples of how the models can be built in Adobe Marketo Engage, and from there we’ll open the floor for a roundtable discussion where all can share what’s worked in our orgs, what hasn’t, and how we’re all handling marketing and sales alignment today.

Why Attend?

• Meet and connect with local Marketo Engage users from Milwaukee, Wauwatosa, Brookfield, Waukesha, and nearby cities.

• Walk away with practical ideas you can bring back to your team.

• Be part of a new monthly meetup at Colectivo Tosa — always on the third Thursday of every month (time may shift based on what works best for the group)

Bring:

• A laptop if you want to peek at your own Marketo instance

• One lead scoring challenge or success story to share

• Join us solo or bring a teammate!

RSVP today and let’s start building momentum for our Wisconsin Marketo community — one coffee at a time.