Mastering Your Marketing Tech Stack

Milwaukee MUG
Thu, Jun 18, 2020, 12:00 PM (CDT)

About this event

Are you considering additions to your current Marketing Technology stack*? Trying to optimize the tools and technology you already have?

Join us on Thursday, June 18th as ANA MKE partners with WI's Marketo User Group for an interactive, virtual event on this critical topic for every marketing organization.

Local practitioners will share their lessons learned in managing fast-moving platform changes and keeping pace with increasingly complex campaigns.

During this virtual lunch-time event, you'll hear firsthand about how they manage trade-offs or advise on changes, and what is on their wish list. They'll also provide advice on navigating the technology selection process. Examples will include Marketo and non-Marketo tools, and the practical tips/tricks offered from these users will apply across any stack*.

Our panel of speakers includes:

Tucker Allen - Marketing Operations Manager, Kerry

Alan Bradford - Senior Marketing Automation Specialist, INTL FC Stone

Patrick Smith - Owner, Principal Consultant at DMC Consulting, LLC


*Stack typically references a grouping of technologies (often integrated) to manage various marketing activities.

Speakers


Hosts

  • Jay Schoenwaelder

    Jay Schoenwaelder

    MGIC

    Marketing Operations Manager

  • Kelly Trantow

    Kelly Trantow

    Bader Rutter

    Director, Marketing Automation

  • Milt Hwang

    Milt Hwang

    HSA Bank

    VP, Marketing Operations

Organizers

  • Kelly Raabe

    Kelly Raabe

    Cisco Meraki

    Marketing/Ops - Mgr

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  • Matthew Ryno

    Matthew Ryno

    Marvel Marketers

    Marketing Automation Consultant

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  • Raven McFarlane

    Raven McFarlane

    Etumos

    Consultant/Agency

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