Do certifications matter? Why, How, When and Which ones? While strategy and process remain at the core of marketing operations and campaign planning, marketers are increasingly choosing to ‘certify’ themselves in various marketing technologies in order to streamline activation. Join us for an interactive panel discussion on what to consider when seeking out your next certification, and explore the idea of leveling up your marketing skills. The discussion will explore these questions: ● How does a tool-based certification vary from other marketing process certificates/certifications ● How do I weigh the pros/cons of individual tool/platform certifications - vs. a more broad-based user knowledge of multiple platforms ● Within a specific platform’s certification - how do I determine the right level ? ● How do I prepare for the platform certifications - how intensive are the tests ? We’ll be joined by active members of the ANA Milwaukee and the Milwaukee HUG (Hubspot User Group) for this interactive panel discussion. Panelists to be announced soon!
