✨ The Sync Strikes Back: Tales from the MOPs Trenches

Nov 20, 5:30 – 6:30 PM (UTC)

Milwaukee MUG

The Marketo ↔ Salesforce sync is powerful and at times can feel unpredictable—like it’s been lured to the Dark Side. Join our second in-person meet up at Colectivo Coffee in Wauwatosa to swap stories, survival tips, and maybe a few laughs about one of the most infamous battles in Marketing Ops history.

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About this event

For our second edition of the Wisconsin Marketo User Group in-person meetup, we’re taking on a topic almost every Adobe Marketo Engage admin has faced: the often-chaotic world of the Marketo + Salesforce integration.

Join us for The Sync Strikes Back: Tales from the MOPs Trenches, where we’ll kick things off with a few all-too-familiar “sync villains”: duplicate armies, mysterious field mappings, and that dreaded delay that leaves sales asking, “Where’s my lead?!” Then we’ll open the floor for a roundtable discussion where fellow rebels can share their own tales from the trenches, along with Jedi-level tricks to keep the Dark Side of your Salesforce sync at bay.

Whether you’re knee-deep in a migration, struggling with sync delays, or just want to hear how others are keeping balance in the Force, this will be a conversational, roundtable-style meetup designed for sharing and learning together.

Why Attend?

  • Connect with fellow Wisconsin Marketo Engage users who understand the daily MOPs grind.

  • Pick up practical hacks for managing the Marketo ↔ Salesforce integration.

  • Share your own stories from the trenches and leave with fresh solutions to try.

Bring:

  • A laptop if you want to peek at your own Marketo instance

  • One “sync battle scar” or tip to share

  • A colleague from marketing or sales ops who’d enjoy the conversation

RSVP today — and on November 20th, we’ll prove: Sync happens, but so do solutions.

When

When

Thursday, November 20, 2025
5:30 PM – 6:30 PM (UTC)

Agenda

5:30 PMArrival
5:40 PMChapter Updates & Upcoming Opportunities with Adobe
5:50 PM✨ The Sync Strikes Back: Tales from the MOPs Trenches
6:10 PMRoundtable Discussion

Organizer

  • Raven McFarlane

    Marketing Automation Manager

    Marketing/Ops - Practitioner

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