We're excited to talk database health this November. Your Marketo database is the cornerstone of every email campaign. After all, you can’t target or engage your best leads without one.
But, with huge spikes in unemployment across industries, email bounces and invalid emails are on the rise. Today 18.7% of email replies are about invalid email addresses, up from 8% last year.
You can’t run successful email programs if your database is full of outdated information, so Drift and the Twin Cities MUG are excited to help you give your database a clean bill of health.