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November Twin Cities MUG featuring Kate Adams discussing How to Prevent Database Decay

Nov 18, 2020, 2:00 – 3:30 PM

November Twin Cities MUG with Kate Adams from Drift

About this event

We're excited to talk database health this November. Your Marketo database is the cornerstone of every email campaign. After all, you can’t target or engage your best leads without one.

But, with huge spikes in unemployment across industries, email bounces and invalid emails are on the rise. Today 18.7% of email replies are about invalid email addresses, up from 8% last year.

You can’t run successful email programs if your database is full of outdated information, so Drift and the Twin Cities MUG are excited to help you give your database a clean bill of health.

Speaker

  • Kate Adams

    Drift

    Vice President of Marketing

Agenda

Welcome
Monthly Updates
Kate Adams talks Preventing Database Decay
QA & Open Discussion
Raffle!

Hosts

  • Katy Olson

    Perforce

    Twin Cities MUG Leader

  • Cam Conrad

    Etumos

    Marketing Technology Consultant

Organizers

  • Kelsey Sarff

    Computer Integration Technolog

    Graphic Designer & Brand Strategist

  • Elizabeth Ackerman

    Leadous

    Vp of Services

Partner

Drift logo

Drift

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