October Twin Cities MUG featuring Lydia Habte talking Marketo & Google Analytics

Oct 21, 2020, 1:30 – 3:00 PM

October Twin Cities MUG with Lydia Habte

About this event

As organizations continue to try and understand what marketing initiatives are most successful in driving their overall business goals it becomes increasingly necessary to try and understand the user journey. There are many tools that will try and connect the dots for organizations but before investing in these tools it is best to try and exhaust tools a business already owns or free versions of analytics tools.

Today, we will focus on how Google Analytics can be leveraged to track not only web activity but also push certain engagement within Marketo to get a better understanding of the user journey.


Speaker

  • Lydia Habte

    Bain & Company

    Manager

Agenda

Welcome
Monthly Updates
Lydia Habte talks Google Analytics & Marketo

Host

  • Katy Olson

    Perforce

    Twin Cities MUG Leader

Organizers

  • Kelsey Sarff

    Computer Integration Technolog

    Graphic Designer & Brand Strategist

  • Elizabeth Ackerman

    Leadous

    Vp of Services

Partner

MOPsPROs logo

MOPsPROs

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