October Twin Cities MUG featuring Lydia Habte talking Marketo & Google Analytics

Virtual Event - https://bluejeans.com/433490449 Audio only [phone]: Dial 1.408.317.9253 and enter 433490449 followed by # Minneapolis, 55401 - View Map Minneapolis MUG
Wed, Oct 21, 8:30 AM (CDT)

About this event

As organizations continue to try and understand what marketing initiatives are most successful in driving their overall business goals it becomes increasingly necessary to try and understand the user journey. There are many tools that will try and connect the dots for organizations but before investing in these tools it is best to try and exhaust tools a business already owns or free versions of analytics tools.

Today, we will focus on how Google Analytics can be leveraged to track not only web activity but also push certain engagement within Marketo to get a better understanding of the user journey.


Speaker

Lydia Habte

Lydia Habte

Manager - Bain & Company

Lydia is a seasoned Analytics and Insights Consultant with a record of success in helping organizations understand how their marketing initiatives are enabling their business objectives. Her background in marketing measurement, website optimization, MarTech integrations, and reporting/insights. Lydia has worked across several industries including, e-commerce, higher education, B2B & B2C sales.

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When

Wednesday, Oct 21
8:30 AM - 10:00 AM (CDT)

Where

Virtual Event
https://bluejeans.com/433490449 Audio only [phone]: Dial 1.408.317.9253 and enter 433490449 followed by # Minneapolis55401

Host

  • Katy Olson

    Katy Olson

    Perforce

    Twin Cities MUG Leader