October Twin Cities MUG featuring Lydia Habte talking Marketo & Google Analytics

Wednesday, October 21, 2020, 1:30 – 3:00 PM UTC

October Twin Cities MUG with Lydia Habte

About this event

As organizations continue to try and understand what marketing initiatives are most successful in driving their overall business goals it becomes increasingly necessary to try and understand the user journey. There are many tools that will try and connect the dots for organizations but before investing in these tools it is best to try and exhaust tools a business already owns or free versions of analytics tools.

Today, we will focus on how Google Analytics can be leveraged to track not only web activity but also push certain engagement within Marketo to get a better understanding of the user journey.


1:30 PMWelcome
1:45 PMMonthly Updates
2:00 PMLydia Habte talks Google Analytics & Marketo


  • Chantal Peterson



  • Kelsey Sarff

    Computer Integration Technolog

    Marketing/Ops - Practitioner

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