October Twin Cities MUG featuring Lydia Habte talking Marketo & Google Analytics

Virtual Event - https://bluejeans.com/433490449 Audio only [phone]: Dial 1.408.317.9253 and enter 433490449 followed by # Minneapolis, 55401 - View Map Minneapolis MUG
Wed, Oct 21, 2020, 8:30 AM (CDT)

About this event

As organizations continue to try and understand what marketing initiatives are most successful in driving their overall business goals it becomes increasingly necessary to try and understand the user journey. There are many tools that will try and connect the dots for organizations but before investing in these tools it is best to try and exhaust tools a business already owns or free versions of analytics tools.

Today, we will focus on how Google Analytics can be leveraged to track not only web activity but also push certain engagement within Marketo to get a better understanding of the user journey.


Speaker

  • Lydia Habte

    Lydia Habte

    Bain & Company

    Manager

    Lydia Habte is a seasoned Analytics and Insights Consultant with a record of success in helping organizations understand how their marketing initiatives are enabling their business objectives. She possesses a background in marketing measurement, website optimization, MarTech integrations, and reporting/insights. Lydia has worked across several industries including, e-commerce, higher educati...

    Read More
  • When

    Wednesday, Oct 21
    8:30 AM - 10:00 AM (CDT)

    Where

    Virtual Event
    https://bluejeans.com/433490449 Audio only [phone]: Dial 1.408.317.9253 and enter 433490449 followed by # Minneapolis55401

    Host

  • Katy Olson

    Katy Olson

    Perforce

    Twin Cities MUG Leader

  • Organizers

  • Katy Olson

    Katy Olson

    Perforce

    Marketing/Ops - Practitioner

    View Profile
  • Cam Conrad

    Cam Conrad

    Etumos

    Consultant/Agency

    View Profile