Join us as we welcome Mitchell Houlbrooke of UP Education for this experience-driven session of lessons learned the hard way! We'll talk about the Marketo Smart Lists vs. Dynamics Advanced Find, possibilities and potential of the Marketo/Dynamics sync, as well as some of the biggest learnings gained through the experience of trying to tame this wild beast.
Marketing Automation Manager
Mitchell Houlbrooke is a MOPs professional working in the private education industry based in Auckland, New Zealand. With over 8 years experience working with Dynamics CRM, Mitchell took on a new challenge in 2020 of launching and managing a new Marketo instance serving 16 customer-facing brands, all synced to one instance of Dynamics. Mitchell is passionate about data governance and enabling all…