Agenda

15.00 Walk-in

15.30 Opening by MUG leaders

15.45 Session 1: Empowering Growth: The Epic Journey of Marketing Enablement from 1 to 40+ Users at Backbase

by Andréia Repsold Norsa, sr. Marketing Operations Manager

Marketo standardization (incl. demo)
-standardizing the instance, maintaining consistency and efficiency + audit process
-insights in best practices

Marketo onboarding (incl. demo)
-Backbase's customized e-learning portal in LMS

Marketo communication and project management
-how to keep engaged with Marketo users via different communication and project management platforms

Scaling from Marketo to Marketing Operation
-Efforts that allowed Backbase to have a Marketing Operation strategy including Tableau reports and dashboards and AWS data layer.

16.15 Q&A

16.30 Break

16.45 Session 2: The (on)boarding journey of Portbase

by Rik Paauw - marketing automation lead

Onboarding of Marketo

-Why a marketing automation solution for a non-profit organisation?

-Internal stakeholder management

-Product driven versus customer driven

From nurture programs to boarding programs, dealing with:

-multiple personas

-multiple languages

-one person working for multiple companies

Reporting

-Automated customer feedback

-PowerBI

17.15 Q&A

17.30 Networking & Drinkg

18.45 Closing