Marketo User Group at Portbase Rotterdam

Sep 28, 2023, 1:00 – 4:45 PM

Our next in-person Marketo User Group takes place at Portbase Rotterdam on September 28th.

About this event


15.00 Walk-in

15.30 Opening by MUG leaders

15.45 Session 1: Empowering Growth: The Epic Journey of Marketing Enablement from 1 to 40+ Users at Backbase

by Andréia Repsold Norsa, sr. Marketing Operations Manager

Marketo standardization (incl. demo)
-standardizing the instance, maintaining consistency and efficiency + audit process
-insights in best practices

Marketo onboarding (incl. demo)
-Backbase's customized e-learning portal in LMS

Marketo communication and project management
-how to keep engaged with Marketo users via different communication and project management platforms

Scaling from Marketo to Marketing Operation
-Efforts that allowed Backbase to have a Marketing Operation strategy including Tableau reports and dashboards and AWS data layer.

16.15 Q&A

16.30 Break

16.45 Session 2: The (on)boarding journey of Portbase

by Rik Paauw - marketing automation lead

Onboarding of Marketo

-Why a marketing automation solution for a non-profit organisation?

-Internal stakeholder management

-Product driven versus customer driven

From nurture programs to boarding programs, dealing with:

-multiple personas

-multiple languages

-one person working for multiple companies


-Automated customer feedback


17.15 Q&A

17.30 Networking & Drinkg

18.45 Closing



Thursday, September 28, 2023
1:00 PM – 4:45 PM UTC


  • Diederik Martens

    Chapman Bright


  • Arjen Segers

    Chapman Bright


  • Frank van Roij

    BDO Nederland

    Digital Marketing Specialist at BDO

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