How To Fight Back Against Database Decay with Drift

New York MUG
Tue, Sep 29, 2020, 5:00 PM (EDT)

About this event

Your Marketo database is the cornerstone of every email campaign. Afterall, you can’t target or engage your best leads without one.

But, with huge spikes in unemployment across industries, email bounces and invalid emails are on the rise. Today 18.7% of email replies are about invalid email addresses, up from 8%.

You can’t run successful email programs if your database is full of outdated information.

Drift and the New York MUG want to help you give your database a clean bill of health.

Join Kate Adams, Drift’s VP of Marketing, at the New York MUG’s next virtual event on Tuesday, September 29, for the steps you NEED to take for a healthy marketing database.

We’ll make sure you leave this virtual happy hour with:

  • Why the health of your database is more important than ever
  • How to identify when your database needs a cleanup
  • 6 steps for a healthier database

Everyone who signs up for this session will also receive a complimentary 1 year subscription to Drift Insider+ ($99 value) ⚡️

Speaker

When

Tuesday, Sep 29
5:00 PM - 6:30 PM (EDT)

Hosts

  • Jonathan Beaton

    Jonathan Beaton

    IntSights

    Vice President of Marketing

    See Bio
  • Inga Romanoff

    Inga Romanoff

    Romanoff Consultants

    Marketo Consultant

    See Bio

Organizers

  • Inga Romanoff

    Inga Romanoff

    Romanoff Consultants

    Marketing/Ops - Practitioner

    View Profile
  • Jonathan Beaton

    Jonathan Beaton

    IntSights

    VP, Marketing

    View Profile