Oct 22, 4:00 – 5:30 PM (UTC)
Get a sneak preview of Sydney Mulligan's upcoming presentation at MOPsapalooza - Marketo Under Pressure: Keeping Your Campaigns Flowing while Your Database is Growing. Sponsored by Knak and hosted by Adobe, we will take a look under the hood at how to architect Marketo for enterprise and PLG scale.
Marketo is still widely considered a best-in-class tool for enterprise B2B marketing operations. However, as the industry evolves and more companies adopt Product-Led Growth and other large-scale marketing strategies, the size of Marketo databases has, in many cases, skyrocketed. Without thoughtful architecture, you may find yourself frustrated by perpetual campaign queues and sync delays, wondering why Marketo can’t keep up.
Join Sydney Mulligan, Co-founder of EMMIE Collective, for a deep dive into the processing power of Marketo. In this session, we will cover:
Marketo’s processing prioritization and how to ensure your most critical marketing actions happen first.
Sneaky ways you might be clogging up your Marketo processing queues.
An under-the-hood look at how Marketo powers your instance and what it means for your use of the platform.
EMMIE Collective
Co-founder
Tuesday, October 22, 2024
4:00 PM – 5:30 PM (UTC)
Contact Us
