Where We Begin: Efficient Original Processing in Marketo

Name: Where We Begin: Efficient Original Processing in Marketo
Start: 2023-09-28T17:00:00-04:00
End: 2023-09-28T19:00:00-04:00
Location: Adobe - New York

Sep 28, 2023, 9:00 – 11:00 PM (UTC)

New York MUG

Save the date for our fall meeting at Adobe Times Square! New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed.

About this event

New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed.
The business value of centralizing your original processing operational programs
How to architect intelligently and at scale
Build strategies that align with your preference and instance structure
How to know if it's working, and what to fix if it's not