How to use Marketo Performance Insights (MPI)

Aug 17, 2023, 2:00 – 3:00 PM

Join our next Nordic MUG session, where Michael Knudsen, Sr. Solution Consultant from Adobe, will show us how to get up and running with Marketo Performance Insight (MPI).

About this event

Did you know that all Marketo Instances come with an MPI module and pre-configured reports, free to use? 

Marketo Performance Insights is a visual dashboard where marketers can explore the performance of marketing programs, impact and ROI - without the complexity. In this session, Michael Knudsen, will be giving us a live tour of Marketo Performance Insight and share what you need to set it up. Michael will answer questions like:

  • What is the benefit of using MPI?
  • What you need to get up and running
  • Which channels can I get into MPI?
  • Attribution models in MPI
  • Working with costs
  • Exporting and sharing reports

You will leave this session with smart insights that will help you make better marketing decisions. We will save time for Q&A at the end of the session. 

Join us!

Here is a link to the MPI deapdive that was mentioned in the session:

"Rachel Miller

Marketo Certified Expert - Shift Paradigm

In-depth demo of Marketo Performance Insights"


  • Veronica Lazarovici


    Marketing Ops Manager

  • Michael Knudsen


    Sr. Solution Consultant

  • Nick Deboo


    Marketing Operations Manager

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