Did you know that all Marketo Instances come with an MPI module and pre-configured reports, free to use?
Marketo Performance Insights is a visual dashboard where marketers can explore the performance of marketing programs, impact and ROI - without the complexity. In this session, Michael Knudsen, will be giving us a live tour of Marketo Performance Insight and share what you need to set it up. Michael will answer questions like:
- What is the benefit of using MPI?
- What you need to get up and running
- Which channels can I get into MPI?
- Attribution models in MPI
- Working with costs
- Exporting and sharing reports
You will leave this session with smart insights that will help you make better marketing decisions. We will save time for Q&A at the end of the session.
Here is a link to the MPI deapdive that was mentioned in the session:
Marketo Certified Expert - Shift Paradigm
In-depth demo of Marketo Performance Insights"