Sep 9, 2021, 2:00 – 3:00 PM (UTC)
What are the do's and don'ts of running a successful ABM strategy? Join our session, where Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink, will walk us through the steps she took to get an ABM pilot off the ground and turn it into a permanent tactic 🚀
We are back with another MUG meetup in the Nordics this September 🍂 where we will discuss Account-Based Marketing.
We are very happy to welcome our speaker ✨ Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink. Isabelle has been running a successful ABM pilot and she kindly agreed to share with us the learnings of getting started with ABM. In this session we will cover:
➡️ Scope and key steps to the pilot
➡️. Examples of tactics used
➡️. Lessons learned: The good news and the less good news
➡️. Best practices: Do’s and Dont’s
We are looking forward to this jam-packed session and we hope to see you too!
Nexthink
Senior Account Based Marketing Manager
Pocket Nibbles Consulting
Independent Marketing Operations Consultant
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