We are back with another MUG meetup in the Nordics this September 🍂 where we will discuss Account-Based Marketing.
We are very happy to welcome our speaker ✨ Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink. Isabelle has been running a successful ABM pilot and she kindly agreed to share with us the learnings of getting started with ABM. In this session we will cover:
➡️ Scope and key steps to the pilot
➡️. Examples of tactics used
➡️. Lessons learned: The good news and the less good news
➡️. Best practices: Do’s and Dont’s
We are looking forward to this jam-packed session and we hope to see you too!