Lessons learned from running an ABM pilot

Sep 9, 2021, 2:00 – 3:00 PM

What are the do's and don'ts of running a successful ABM strategy? Join our session, where Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink, will walk us through the steps she took to get an ABM pilot off the ground and turn it into a permanent tactic 🚀

About this event

We are back with another MUG meetup in the Nordics this September 🍂  where we will discuss Account-Based Marketing. 

We are very happy to welcome our speaker ✨ Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink. Isabelle has been running a successful ABM pilot and she kindly agreed to share with us the learnings of getting started with ABM. In this session we will cover:

➡️ Scope and key steps to the pilot

➡️. Examples of tactics used

➡️. Lessons learned: The good news and the less good news

➡️. Best practices: Do’s and Dont’s

 We are looking forward to this jam-packed session and we hope to see you too!


  • Isabelle Huber-Genestoux


    Senior Account Based Marketing Manager


  • Chloe Pott


    Senior Marketing Operations Manager


  • Veronica Lazarovici


    Marketing Ops Manager

  • Michael Knudsen


    Sr. Solution Consultant

  • Nick Deboo


    Marketing Operations Manager

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