We are back with another MUG meetup in the Nordics this September 🍂 where we will discuss Account-Based Marketing.
We are very happy to welcome our speaker ✨ Isabelle Huber-Genestoux, Senior ABM Manager at Nexthink. Isabelle has been running a successful ABM pilot and she kindly agreed to share with us the learnings of getting started with ABM. In this session we will cover:
➡️ Scope and key steps to the pilot
➡️. Examples of tactics used
➡️. Lessons learned: The good news and the less good news
➡️. Best practices: Do’s and Dont’s
We are looking forward to this jam-packed session and we hope to see you too!
Senior Account Based Marketing Manager
Isabelle holds an impressive background in digital marketing, spanning across several countries and industries. Currently based in Amsterdam, Netherlands, Isabelle has been focused lately on working with ABM and successfully placing this strategy on the map for Nexthink.
Senior Marketing Operations Manager