Join the NA VMUG for a deep-dive on Self-Service Flow Steps, which was one of the most popular topics demonstrated at Skill Exchange this year. Join us as Josh Arrington walks us through the power of the Self-Service Flow Step functionality and high-value use cases. In this session, Josh will demonstrate a real-world example (compute formula) to use Self-Service Flow Steps (SSFS). and address how SSFS solves the five major limitations of Webhooks to automate sophisticated marketing workflows.

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Josh is a marketing technologist and strategist with over two decades of experience in marketing operations and web development. As Chief Marketing Technology Officer at Kapturall and a two-time Adobe Marketo Engage Champion, he is passionate about solving complex challenges and turning technology into scalable solutions that drive business success. A certified Marketo Engage Architect, he has spent the past 15+ years helping organizations push the boundaries of marketing automation, uncovering new ways to optimize engagement, streamline operations, and maximize the potential of Marketo Engage. His work focuses on bridging the gap between technology and strategy, ensuring marketing teams have the tools and insights they need to succeed.