Jan 16, 4:30 – 6:15 PM (UTC)
Join us for a virtual roundtable on January 16th, 2025, at 5:30 PM CET, where Brittany Wolfe, Director of Brand and Growth and Inga Keizare, Performance Marketing Lead at Lokalise, and experts from Demandbase will discuss the benefits of ABM strategies, how to implement them, and the tools to ensure success. Don’t miss this chance to explore how ABM can transform your revenue growth.
Join the next Marketo User Group (MUG) virtual roundtable on Thursday, January 16th, 2025, at 5:30 PM CET, as we explore the transformative potential of Account-Based Marketing (ABM) strategies.
This event is a unique opportunity to understand the benefits of ABM, why it’s gaining traction globally, and how to implement it strategically in your organization. ABM is still emerging in France, and this session will demystify the approach, offering actionable insights to help you get started.
We’re thrilled to welcome Brittany Wolfe, Director of Brand and Growth and Inga Keizare, Performance Marketing Lead at Lokalise, a US company experienced in ABM.
They will share
Inga and Brittany will also dive into the impact on budget allocation, including changes in ad spend and cost efficiency, and lessons learned along the way.
In the second part of the event, Paul Gibson, SVP International at Demandbase will showcase how their platform empowers ABM strategies with live demos and practical insights.
This webinar will be held in English
Feel free to ask them in this Google Spreadsheet beforehand.
Merlin Leonard
Marketing Automation Expert
Lokalise
Director of Brand and Growth
Lokalise
Performance Marketing Lead
Demandbase
Senior Vice President International
Thursday, January 16, 2025
4:30 PM – 6:15 PM (UTC)
| 4:30 PM | Introduction |
| 4:35 PM | ABM Strategy at Lokalise |
| 5:05 PM | Q&A for Brittany and Inga |
| 5:15 PM | How Demandbase Supports ABM Strategies |
| 5:30 PM | Demandbase Live Demo |
| 6:00 PM | Conclusion |
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