Nurture programs are one of the most powerful tools in a marketer’s toolkit—but only when they’re built to truly connect with your audience and scale with your team. In this session, Emily Hood will walk through how to design nurture programs that deliver real impact without becoming a drain on resources.

You’ll learn why scalable nurtures matter, how to develop a clear strategy and architecture, and how to leverage a controller campaign to simplify management. We’ll also dive into personalization—both why it drives engagement and how to implement it in ways that can actually scale. Whether you’re building your first nurture track or refining a mature program, this talk will give you the frameworks and practical takeaways to create nurtures that work—for your audience and for you.