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Decoding UTM Success in Marketo Measure

May 1, 6:00 – 7:00 PM (UTC)

Phoenix MUG

Join tenured attribution expert, Adam Berlin (GNW Consulting) and with hosts Mikey Chavez and Akande Davis as they walk through tips, tricks, and overall best practices to optimize your online channel tracking.

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About this event

Join tenured attribution expert, Adam Berlin (GNW Consulting) and with hosts Mikey Chavez and Akande Davis as they walk through tips, tricks, and overall best practices to optimize your online channel tracking.

The topics covered in this Marketo User Group will include:

• Navigating a UTM Strategy or a lack thereof.

• Custom tracking for anything!

• Advanced Logic: “AND” & “OR” (when/how to use both)

• Do's, Don'ts and Gotchas of online tracking.

Speaker

  • Adam Berlin

    GNW Consulting

    Sr. Revenue Analytics Engineer

Hosts

  • Mikey Chavez

    PushPay

  • Akande Davis

    GNW Consulting

    Director of Operations

Organizers

  • Raja Walia

    GNW Consulting LLC

    Founder

  • Akande Davis

    GNW Consulting

    Consultant/Agency

  • Mikey Chavez

    Pushpay

    Marketing/Ops - Practitioner

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