What constitutes an email success; an open, a click? And more importantly, what makes a successful email?

Steven Hills is currently the Sr. Marketing Operations Manager at Demandbase had been struggling to answer these questions internally for quite some time. Fortunately he thinks he finally figured it out and is coming to share with us at the Portland MUG. He will share his new metric "Success per 10,000 sent, aka Sp10k, and how it revolutionized the way he's thinking about email marketing.

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