RDU Virtual MUG: July Meeting

Raleigh-Durham MUG

Thu, Jul 23, 9:00 PM (UTC)

About this event

I hope everyone is staying safe, healthy, and relatively sane during this crazy time. Since we can't meet in person, we moved our MUG online. So find some snacks, mix yourself a quarantini, and join us on Zoom for some fun!

This month’s meeting is being sponsored by Drift Email. Guest presenters Katie Ferris and Caitlin Seele will show us How To Optimize (and Measure) Your Email Marketing Programs for Engagement. As you know, the world is more digital than ever before, which means your email marketing programs really need to stand out. Katie and Caitlin will help you do just that with a conversational approach to email marketing. They’ll cover how to:

  • Apply conversational marketing best practices to your email channel
  • Optimize Marketo email templates for engagement, with real examples
  • Clean and enrich your Marketo database with email replies

They will also provide all attendees with real email templates you can test (woohoo!), as well as a complimentary 1-year subscription to Drift Insider+ for everyone who signs up.

After the presentation, we’ll have plenty of time to problem solve and share Marketo tips and tricks. Please note that we'll be meeting from 5-6pm rather than our usual 6-8pm. If we need to stay online longer to help answer anyone's Marketo questions, we're happy to do so!


  • Caitlin Seele


    Marketing Manager, Demand Generation

  • Katie Ferris


    Drift Email Team Lead


  • Rich French

    Shift Paradigm

    Marketing/Ops - Practitioner

  • John Charlesworth


    Director of Marketing Operations