0 to HERO: GEO Success in the Age of AI

Sep 11, 9:30 – 11:00 PM (UTC)

Salt Lake City MUG

You should already be owning how your brand shows up on search, but are you even in the conversation when it comes to yo...

About this event

You should already be owning how your brand shows up on search, but are you even in the conversation when it comes to your brand and AI chatbots? 

What if Chat GPT is selling your company’s services short or not even suggesting you as a solution? 😱 

Join us on September 11th at the Pattern office in Lehi for a timely discussion on how Search Engine Optimization is transforming into Generative Engine Optimization. Hear from Mike Schmutz, founder of DataXGrowth, on how to treat bots as users of your site and his HERO approach - Holistic Engine Revenue Optimization. Snacks, jokes, and a collaborative atmosphere are included.

See you there!

Speaker

  • Mike Schmutz

    DataXGrowth

    Lead Growth Consultant / Founder

When

When

Thursday, September 11, 2025
9:30 PM – 11:00 PM (UTC)

Hosts

  • Max Garrett

    Western Governors University

    Senior Manager Marketing Automation

  • Thomas Heile

    Pattern

    Senior Manager Marketing Operations

Organizers

  • Thomas Heile

    Pattern

    Senior Marketing Operations Manager

  • Max Garrett

    WGU

    Marketing/Ops - Mgr

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