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Connect the Dots: Marketo and Martech Stack Integration for Maximum Impact

Feb 16, 2023, 10:30 PM – Feb 17, 2023, 12:30 AM

We’ll focus on how to integrate data from other tools into Marketo to extend the power of segmenting, scoring, and automations. We will also discuss integrating data from Marketo into other systems to increase activation across the rest of the stack. Additionally, we will have a small panel of recruiters for you to ask your pressing and timely questions.

About this event

We are kicking off 2023 with a great event focusing on two key topics:  Data Integrations and Job/Career Panel.


First, we’ll focus on how to integrate data from other tools into Marketo to extend the power of segmenting, scoring, and automations.  We will also discuss integrating data from Marketo into other systems to increase activation across the rest of the stack.

We will review the following:

  • Integration using Custom Activities
  • Integration using Custom Objects
  • “Coveted” data points

And review specific use cases:

  • Web Analytics + Marketo: GA4 web behaviors into Marketo for lead scoring 2.0
  • Marketo + Google Ads: Marketo audiences to Google Ads for killer remarketing
  • Salesforce + Marketo: Sharing full Marketo activities with Salesforce to help sales close more deals

Second, we will also have a panel of recruiters to discuss the current state of the market, best practices, ideas, suggestions, and ways to help. Whether you have been recently impacted or actively looking, this is an opportunity to ask your questions.


And of course having fun, networking, and catching up with colleagues.  


This month's meeting is sponsored by:  Datajoin 

When

When

February 16 – 17, 2023
10:30 PM – 12:30 AM UTC

Organizers

  • Trent Cross

    Marketing Ops/Marketing Leader

    Consultant/Agency

  • Andrew Parker

    Leadership Circle

    Marketing/Ops - Dir/VP

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