First Ever Cross-over event! Marketo Engage and Adobe Analytics User Groups

May 15, 9:30 – 11:30 PM (UTC)

Salt Lake City MUG

The Salt Lake City MUG and Intermountain West AAUG are teaming up for the first ever cross-over event. Join us live at the Adobe HQ in Lehi and learn how these 2 Adobe systems can connect and unlock better reporting and activation for marketing teams.

About this event

The Salt Lake City MUG and Intermountain West AAUG are teaming up for the first ever cross-over event. 

Join us live at the Adobe HQ in Lehi and learn how these 2 Adobe systems can connect and unlock better reporting and activation for marketing teams.

Come learn about the following use cases:

  • Create a high-intent Marketo list from Adobe Analytics to use in lists and campaigns
  • Measure the website behavior of your Marketo lists in Adobe Analytics
  • Drive deeper personalization in AT from combined AA + Marketo segments

We will go through use cases, and steps you can take today to start connecting these 2 powerhouse systems.

If you use Google Analytics, the use cases, approach, and solutions is very similar - so plan to attend to learn more.

And being at the Adobe HQ in Lehi, you get to mingle and take advantage of some of the cool perks (billiards, ping pong, maybe free chocolate milk!)

So don't miss this first ever event between the two user groups. It's sure to be a blast and a don't miss opportunity.


See you there!
Andrew & Trent



When

When

Wednesday, May 15, 2024
9:30 PM – 11:30 PM (UTC)

Organizers

  • Trent Cross

    Marketing Ops/Marketing Leader

    Consultant/Agency

  • Andrew Parker

    Leadership Circle

    Marketing/Ops - Dir/VP

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