How To Fight Back Against Database Decay & "Marketo Shorts"

Salt Lake City MUG
Wed, Oct 21, 2020, 12:00 PM (MDT)

About this event

This month we will start with "Marketo Shorts" - a couple of quick tips (no tricks this month!).  Learn some tips that you may not know (or you may but forgot).


In addition, we will be hosting a panel discussion on the health of your Marketo database, moderated by Andrew Parker.

Your Marketo database is the cornerstone of every email campaign. Afterall, you can’t target or engage your best leads without one.

But, with huge spikes in unemployment across industries, email bounces and invalid emails are on the rise. Today 18.7% of email replies are about invalid email addresses, up from 8%.

You can’t run successful email programs if your database is full of outdated information.

Drift and the Salt Lake City MUG want to help you give your database a clean bill of health. Join Kate Adams, Drift’s VP of Marketing, and Lynn Tan, Senior Marketing Operations Manager, a power Marketo user who owns the Marketo database at Drift,

The panel and questions will discuss best practices around the steps you NEED to take for a healthy Marketo database.

We’ll make sure you leave this virtual event with with:

  • Why the health of your database is more important than ever
  • How to identify when your database needs a cleanup
  • 6 steps for a healthier database


Drift will be our sponsor this month and will be giving a Swag Bag for some lucky winner! 


Look forward to having you join us!

Panelists


Organizers

  • Trent Cross

    Trent Cross

    Revenue Pulse

    Consultant/Agency

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  • Andrew Parker

    Andrew Parker

    Family Search International

    Personalized Marketing Manager

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