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Kick off 2024 - Where We Begin: Efficient Original Processing in Marketo

Feb 21, 7:00 – 8:00 PM

New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed. Plus we'll recap our Holiday Event and the 2024 MUG events and meetings!

About this event

Join us for our first SLC MUG meeting of 2024! Virtual Lunch-n-Learn

Starting the year, many of us begin to think about our data hygiene, enrichment, and processing the data in our Marketo instances. 

Join us and our guest presenter, Sydney Mulligan as she discusses:  Where We Begin: Efficient Original Processing in Marketo

New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed.

Key Takeaways:

  • The business value of centralizing your original processing operational programs.
  • How to architect intelligently and at scale.
  • Build strategies that align with your preference and instance structure.
  • How to know if it's working, and what to fix if it's not.

Plus we will recap our Holiday event and what we have planned for the rest of 2024.


Sydney Mulligan is the Co-Founder of Emmie Collective, a women-led collective of marketing and revenue ops consultants. She is a 4x Marketo Champ and MCSA, member of the inaugural Fearless 50 class, and self-proclaimed sandwich anarchistic (don't get her started if a hot dog is a sandwich or not!). She lives in New York City with her husband and 2 kids.


Hope to see you!


Andrew Parker
Trent Cross
SLC Marketo User Group co-leaders


Speaker

  • Sydney Mulligan

    EMMIE Collective

    Co-founder

Organizers

  • Trent Cross

    Marketing Ops/Marketing Leader

    Consultant/Agency

  • Andrew Parker

    Leadership Circle

    Marketing/Ops - Dir/VP

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