Salt Lake City MUG - Removing the Bandages of Data Flow & Monetizing your Email Replies

Feb 26, 2020, 10:30 PM – Feb 27, 2020, 12:30 AM

Join us at the February MUG meeting this month. Hear how Workfront has found a strategic solution their data-driven sales and applications challenges. Plus, we'll also learn how Ivaniti monetizes their email replies from their programs. In addition, we'll have discussions to all things Marketo and marketing technologies. Food and drink provided by Openprise, who is our sponsor this month!

About this event

Join us at the February MUG meeting this month. We will have a couple of great topics and presenters:

1.  "Removing the Bandages of Data Flow: Workfront's Resolve to Sending the Right Data" by Faleni Leauanae, Workfront.  As a customer of Marketo for over five years, the Marketing Technology Team at Workfront has scaled its Marketo instance to adapt to changing business requirements. With the evolving landscape of technology, ensuring that you have the right technologies to assist with scalability is crucial for any Marketing Operations organization. In this presentation, you'll learn of Workfront's marketing technology stack including how it leverages Openprise capabilities to help with the challenges of lead data flow 

2. "Monetizing your Email Replies."  Hear from Thomas Heile, Ivaniti, on how they manage their email replies from their programs. If you send emails you get replies. Come learn how to automatically data mine your replies for potential opportunities, GDPR compliance, and updated contact information. This is an untapped channel for most companies and an easy way for you to make a big splash and impress your higher ups.

[New Location] Artemis Health

Artemis Health is located at

15 N Rio Grande St, Salt Lake City, UT 84101

Frontrunner UTA

The North Temple Station train stop is a 5-minute walk from the Artemis Health office. The northbound and southbound trains arrive at that station a few minutes after 3:30 PM. So timing is really good if you want to commute.

FREE Parking for Attendees w/validation

Park in the parking lot west of the Artemis Health office. The parking lot entrance is south of the Wasatch Community Gardens - Gateway. We will validate parking for you. You need only to ask for a validation ticket.

Plus we'll continue to have discussions to all things Marketo and marketing technologies. And discuss Adobe Summit - know before you go tips and tricks (if we have time). Review the agenda, highlight some recommended sessions, have a discussion about what everyone is hoping to get out of the conference, etc.

Openprise is our sponsor for the month and providing food and drink for us! 



February 26 – 27, 2020
10:30 PM – 12:30 AM UTC


Networking, Food & Opening
Housekeeping Items
Removing the Bandages of Data Flow - Workfront
Monetizing your Email Replies - Ivanti


  • Trent Cross

    Marketing Ops/Marketing Leader


  • Andrew Parker

    Leadership Circle

    Marketing/Ops - Dir/VP


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