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Lead Source Tracking & UTM Capture

San Diego MUG

Tue, Jan 18, 10:00 PM (UTC)

Join the San Diego Marketo User Group to discuss all things Lead Source. Including: - Common data entry points for Marketo and how to mange their UTMs - Methods of capturing UTMs on your website (and ultimately Marketo) - How to set your Lead Source fields using UTM values - Reporting on Lead Source

About this event

Join the San Diego Marketo User Group to discuss all things Lead Source. Including:

- Common data entry points for Marketo and how to mange their UTMs

- Methods of capturing UTMs on your website (and ultimately Marketo)

- How to set your Lead Source fields using UTM values

- Reporting on Lead Source

Speakers

  • Keith Nyberg

    Etumos

    Marketing Technology Consultant

  • Genesis Velarde

    Tealium

    Global Marketing Operations Manager

When

When

Tuesday, 18 January
2:00 PM - 3:00 PM (PST)

Agenda

10:00 PMWelcome/Houskeeping
10:05 PMAttendee Introductions
10:10 PMPresentation: Lead Source Tracking & UTM Capture
10:40 PMQuestions

Host

  • Keith Nyberg

    Etumos

    Marketing Technology Consultant

Organizers

  • Keith Nyberg

    Etumos

    Consultant/Agency

  • Genesis Velarde

    Tealium

    Marketing/Ops - Mgr