Personalization in Marketo—From 1:All to 1:1

Jun 29, 2021, 11:00 PM – Jun 30, 2021, 12:00 AM

Interested in personalizing your email content, but don't know where to start? Join Marketo Champion Phil Wild, Senior Advisor at The Lumery, as he takes you through the journey from 1:All to 1:1. You'll learn the framework for scaling personalization and how to use Marketo to customize the email journey using segmentation, dynamic content, email scripting, and external providers.

About this event

Interested in personalizing your email content, but don't know where to start? Join Marketo Champion Phil Wild, Senior Advisor at The Lumery, as he takes you through the journey from 1:All to 1:1. You'll learn the framework for scaling personalization and how to use Marketo to customize the email journey using segmentation, dynamic content, email scripting, and external providers.

Speaker

  • Phil Wild

    The Lumery

    Senior Advisor

Organizers

  • Jasmine Chung

    Openprise

    Director, Demand Generation & RevOps

  • Shreha Jain

    Snaplogic

    Marketing/Ops - Mgr

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