Personalization in Marketo—From 1:All to 1:1

San Francisco MUG
Tue, Jun 29, 2021, 4:00 PM (PDT)

Interested in personalizing your email content, but don't know where to start? Join Marketo Champion Phil Wild, Senior Advisor at The Lumery, as he takes you through the journey from 1:All to 1:1. You'll learn the framework for scaling personalization and how to use Marketo to customize the email journey using segmentation, dynamic content, email scripting, and external providers.

About this event

Interested in personalizing your email content, but don't know where to start? Join Marketo Champion Phil Wild, Senior Advisor at The Lumery, as he takes you through the journey from 1:All to 1:1. You'll learn the framework for scaling personalization and how to use Marketo to customize the email journey using segmentation, dynamic content, email scripting, and external providers.

Featured Presentation

Speaker


Organizers

  • Amy Goldfine

    Amy Goldfine

    Iterable

    Senior Manager, Marketing Operations

    View Profile
  • Jasmine Chung

    Jasmine Chung

    Openprise

    Director, Demand Generation & RevOps

    View Profile