Our Q4 theme for SFMUG is “Scaling Up,” and we have three great speakers to help you scale your Marketing Operations. This month, we have 4X Marketo Engage Champion Brooke Bartos presenting on scaling with LaunchPoint.
Marketo Engage’s LaunchPoint services for LinkedIn, Facebook, and Google are an incredibly powerful—though often underutilized—tool to up-level your demand gen efforts. Brooke will show you how to take advantage of these partners to get the most out of your ad spend. She'll cover matched audiences, lead gen forms, and continuous audience sync, as well as how to set up your Marketo Engage Programs to track and optimize your success.
Director of Marketing Operations & Analytics
Brooke is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.